Looking at particular subject in weather and creating and infographic for it, in this brief I focused on clouds. Even thought I knew what I wanted to focus on, as my researched progressed I realised that clouds are an extremely difficult subject. Therefore, this had an impact on the final outcome; it is a simple representation of intriguing facts I found.
I thought this would be an appropriate poster for college students studying the subject; this is reflected in the slightly informal language use. The whole poster has a light and crisp finish which reflects on the theme. Moreover, the visual language of ‘weight of the clouds’ mirrors the ‘heights’ language to emphasise the heaviness; this also enables for direct comparison between weight and height.
Second part of the brief was aimed at specific audience; a group of people that enjoys healthy diets, most possibly vegan one. The idea of having a recipe on a recycled bag (usually used in health food stores) is a way to promote vegan diet to people who might be interested.
The visual language (natural colors and curved stroke) has been influenced by the research on other health products. Origins of Key Lime Pie recipe also played a major role, the style has also been influenced by Florida’s citrusy patterns.