This is a first time Dalí exhibition campaign by exploring and explaining the ideas and thought processes behind his art, along with an insightful look into his inspirations and creative passion. It stems from the early, the surreal through to the classical years of his great life and work. It's a personal self-initiated project to create a unique brand identity, along with the collateral, advertising / promo material for the exhibition, which will start in Dalí's place of birth and death in Figueres, Catalonia, at the Dalí Theatre-Museum, his last masterpiece! It will then in turn travel and feature in various cities all over the world.