Insight – A quarterly on-campus magalog

  • Hannah Lee
In a move to help promote one of the largest law firms in the world engage with graduates on-campus on a deeper level, we drafted Insight, a complimentary quarterly on-campus publication that updates students with what’s happening within the company, profiles insights and graduate events within the region. The ‘magalog’ is a vehicle designed specifically to fulfill the appetite for information at the first-year and non-lawyer level, both about the career and about the process of gaining experience and applying. In addition to art & design direction of an editorial piece the campaign was designed across a number of platforms to drive engagement creating a good level of ‘noise’ at a higher brand level. This was demonstrated through the form of online subscription via the website, mailers, branded social media platforms with accompanied branded content.