Instagram for Gareth Bale & Sergio Aguero, Nissan UCL Partnership

Briefed by Nissan's Sport Partnership agency, Fuse to improve performance of social creative assets running on UEFA , Gareth Bale and Sergio Aguero's personal Instagram channels.
16:9, 90" adverts had previously been posted on social channels and had created poor viewing rates and engagement. With no new footage available, footage were recut, reformated for social and critically integrated engagement 'hooks' and moments for fans to interact with.
In comparison to the first assets posted, our social first approach increased views by over 70% (1m+ organic views) and engagement by over 500% (500K engagements).

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    Head of Social Content and Influence Marketing, PHD Global