A world first. We turned a London digital poster into live link with the Caribbean
Passers by could talk to holidaymakers on a mystery beach via text to guess which island they were on. At the same time this was a way to educate the public about British Airways flight and holidays to the Caribbean.
I came up with the idea, art-directed the project, filmed all the content for the reactive videos in the Caribbean plus helped pitch the idea to the client.
CONTAGIOUS issue 27, DIRECTORY issue 19,
Three Cannes Finalists, Campaign BIG Awards finalist,
Two DMA Golds and two Silver winners.
All the awards were in digital categories, including best innovation and best use of mobile phone.
Here are my scamps and where the idea started