Interconnected Spaces

The project consists in integrating two spaces, the physical one of the pop up store and the virtual one mostly represented by social networks by sharing the images obtained during the experience of purchase. In this way and by using a dedicated app, the product will obtain an amplified visibility with a positive repercussion on the recognition of the brand. The lived experience then contributes to create the so-called “brand awareness”, promoting positive associations to the brand and facilitating the recollection of the product and the purchase experience.