This was a project for the leading German intellectual magazine "MERKUR - Gegründet 1947 als Deutsche Zeitschrift für europäisches Denken (trans. Established 1947 as German magazine for European thinking)" as a Creative Strategist in Berlin. The project included qualitative research, strategic planning, communications execution, event organisation, as well as concept and product design.
My focus in this project were the communicative strategy and the communication concept for MERKUR. The challenge was mainly about translating the intellectual and complex brand identity of the magazine meaningfully into a communication concept that notably aims at reaching and elating a younger audience.