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Internship Report: Utilizing Conversational & Community Marketing Online as an Independent Film Company

The difficulty of target grouping as a result of the diversity of readership on Twitter as well as the mass appeal that comes with being part of the film industry can make it challenging to reach your audience as an indiefilm company on Twitter. This paper seeks to prove the effectiveness of utilizing community marketing and conversational marketing to stand out in the masses.

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Kristine Lundsgaard Hammer

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