Intoart goes into fashion

  • Katie Logue
Sometimes fashion can have a bit of an originality problem. In an industry that’s increasingly trend-led, ideas and aesthetics get disseminated from haute couture down to the high street, then from street fashion back up the chain again. Yes, there are innovators, but a lot of the time it can feel like following the herd.
But a new collaboration between Intoart, the south London art collective formed of artists with learning disabilities, and 234-year-old luxury knitwear brand John Smedley is totally unlike anything we’ve ever seen before. It’s fresh, fun and we love it so much we’ve (almost) been wishing summer away so we can get some knitwear on our bodies.
Find out more about the exciting collaboration launching on 15 November here.