Introduce yourself. Properly. (4th and King - San Francisco)

After the success of our UK OOH campaign we were asked to create a brand awareness campaign for a full station takeover at 4th and King in San Francisco. We spent time upfront analysing the flow of traffic in order for us to use the space to create a dialogue with passing commuters. Building on the humour of the original campaign we used language relating to the large community of technology companies in the area.

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Head of Design
LG
Content Manager
Senior Brand Manager and Consultant