Introduce yourself. Properly. (4th and King - San Francisco)

After the success of our UK OOH campaign we were asked to create a brand awareness campaign for a full station takeover at 4th and King in San Francisco. We spent time upfront analysing the flow of traffic in order for us to use the space to create a dialogue with passing commuters. Building on the humour of the original campaign we used language relating to the large community of technology companies in the area.

Team Credits

Lisa Campana

  • Director of Design
  •  

Leona Ford

  • HEAD OF COPY
  •  

Rob Wilson

Matt Avery

  • Head of content design
  •  

Companies

  • MOO

    MOO

    • Design & Creative

Skills

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Lisa Campana
Director of Design
Leona Ford
HEAD OF COPY
Rob Wilson
Lead Photographer