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Gabriella Gerardi

Gabriella Gerardi

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INVIEW - Final Year Project

‘INVIEW’ is the name of a next generation shopping tool that sole uses MR interface technology to combine digital products into the real world. The phrase to accompany the name will be ‘A new way to discover, a new way to engage and a new way to shop.’

This illustrates a clear message of how consumers will engage with brands on a personable and memorable factor, discovering their products in real life environments and then shop in an easy space.

INVIEW provides the consumer with seamless real-life products, whether it be handbags, footwear or accessories. This allows them to be able to view online products as if they were physically in store. This experience will be created with see-through, eye-tracking wearable head mounted display (HMD) that goes beyond the average mixed reality headset. Exactly like ecommerce websites, shoppers will be able to browse brands, product categories and more by simply scrolling their hand into the real space in front of them.

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