Side Hustle/ Djing

Is That All There Is To A Disco? | Club promotion | August 2018 -

  • Kate Shields

Is That All There Is To A Disco? is a club night I began in 2018 Brighton, aimed at queer women like myself with an interest in underground, alternative music, playing 'weird music by weird women'. I have been DJing for a number of years and as a keen music fan, felt that this was a specific audience that were not often catered to. Each night so far has been a success, and I feel this is largely due to the specific and carefully designed branding I created to promote the night. The night does not happen on a regular date, meaning there is time to generate excitement and anticipation. I design and schedule all online content, print and distribute flyers, book guest DJs, as well as DJing myself throughout the night. Aesthetics: Black & White, Surrealism (using Man Ray portraits of radical women for posters), using minimal text in a bright, contemporary font.

Poster and flyer designs

Social Media and promotion
As well as printed flyers and posters, hand-delivered to carefully selected local music shops, cafes, bars and venues, I promote this event heavily via social media.
  • A boosted Facebook event page, with regularly scheduled music updates (Youtube links to music-related rarities)
  • A regularly updated Spotify playlist of the kind of music played at the club
  • Instagram stories using black & white images and video