Is the £100M Brexit campaign working?

https://podcasts.apple.com/gb/podcast/is-government-getting-good-value-from-brexit-campaign/id1441342885?i=1000452534201 With only a few months to spend £100 million, the government's Brexit preparedness campaign should be annoyingly omnipresent. But is it? Mimi Turner, who has led the marketing functions at LADBible, Vice, talkSPORT, talkRADIO and Virgin Radio, joins us and shares some simple coverage and ROI thoughts to evaluate whether the government is getting good value from their massive budget. Meanwhile, will the WeWork bubble burst? And will Nestle's direct to consumer experiment work? Plus new campaigns from the NHS, The Guardian, and Lego. I hope you enjoy the podcast. Do get in touch and let us know. X Mark

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Co-founder & Planning Partner, Wax/On, Chair of Outvertising