Isabella Di Fabio Landscape in Web Design

  • Isabella Di Fabio

Take a look at a challenging economic landscape for retailers and you can safely say that packaging design is not an easy task.

Isabella Di Fabio Excess packaging and non-environmentally friendly materials can lead to a backlash from potential customers. A real challenge is to create eye-catching packaging that fits the product, stands out from the crowded shelves and doesn't cost a fortune.

In this article you will delve deeply into the relationship between physical packaging and packaging design. Packaging design is the process of designing a product packaging to contain, identify and deliver the product. Whether it's a food box from McDonalds, an iPhone box from Apple or your new fridge with teabags, products are stored in packaging.
Isabella Di Fabio We have developed a new format without losing the iconic shape of the Nutella glass, which makes it suitable for food preservation and provides significant environmental benefits.

Everyday products like light bulbs tend to be suitable for use in packaging but recently commissioned Belarusian electrical company CS boasts beautiful boxes that make products an important part of packaging design. The subtle graphic patterns and vibrant colors capture the eye and differentiate brands and variants.
Isabella Di Fabio To see how Saucony uses product packaging to engage artists and their fan base. Nikita Konkin uses string-shaped noodles to create an interesting series of packaging that attracts the attention of the shelf. It is packaging design, colour, shape, graphics and typography that make the difference.