With two socially focused projects, Israel's Human.Touch showed how design can address social needs and impact positively on society. Yaniv Kadosh's AIDrop was a first-aid distribution system that employed self-rotating units to drop 3kg cartons of supplies over disaster zones, serving wide and potentially remote places until further essentials can be delivered by road. Sharona Merlin's Louder was a pair of speakers for the deaf and hard of hearing that translated sounds into visual textures and floor vibrations that can be felt through the feet. Israel's exhibition looked to design as a strategic tool to help resolve the complex challenges of our economy and society.