It's dry, but you can drink it
While all other cider brands took summer a little too seriously and focused on making the most of a British summer, we took a different approach for Savanna Cider. South Africa and the UK doesn't share the same weather. It does, however, share the same dry sense of humour. So we used this connection to position Savanna Cider as the drink you enjoy when having a laugh with your mates. 'It's dry, but you can drink it.'
The Savanna Dry Laughter Lounge
We also created a brand experience at festivals. You won't find anyone being too cool or pretentious like those 'over ice' ciders. Instead, we created a Laughter Lounge experience at festivals where you could relax and have a laugh with plenty of one-liners to share—complete with lemon trees to show off Savanna's unique serve.
The world's smallest comedy gig
As part of our Laughter Lounge experience, we also created a Comedy Booth—the world's smallest comedy gig. When you pop inside, you get jokes delivered by comedian Tony Cowards—making you laugh before taking your photo to share with friends.
