• By Matt BattenChief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA
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ITS NOT CHEATING WHEN ITS YOUR DREAM TEAM

It's Not Cheating When
It's Your Dream Team
Every year, despite lifelong loyalty to a single football team, over 1 million fans have a secret bit on the side with players from rival teams.
This unspoken taboo was the insight for this integrated campaign for
The Sun's fantasy football league Dream Team.
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