• By Matt Batten
  • Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA

ITS NOT CHEATING WHEN ITS YOUR DREAM TEAM

It's Not Cheating When
It's Your Dream Team
Every year, despite lifelong loyalty to a single football team, over 1 million fans have a secret bit on the side with players from rival teams.
This unspoken taboo was the insight for this integrated campaign for
The Sun's fantasy football league Dream Team.
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