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Its Toothbrush Time

What: #itstoothbrushtime is a concept oral hygiene campaign for Colgate.
Who: 18-29 year olds.
Why: The campaign is to encourage the younger generation to change their toothbrush atleast every 4 months to maintain good oral hygiene. The campaign would be displayed in urban environments where a younger generation would be present. The slightly risky nature of the project is designed to resonate with a more socially aware audience. 

Project Tags

  • colgate
  • hygiene
  • toothbrush
  • clean

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