ITV Palooza 2018
The annual ITV ‘upfronts’ event, where the ITV Commercial team share the next year’s programming slate and commercial ambitions with advertisers, press, investors and talent. Previously called the ITV Gala, it had a fresh lick of paint and a new home at Royal Festival Hall to coincide with ITV's new ‘More than TV’ strategy.
The event was a confident and committed step forward for change - both for the business, and for the brand: a platform to set out our 'More Than TV' strategy with 1,300 guests, and share our commercial ambition of becoming a strategic business partner. As Carolyn McCall, ITV CEO herself said, ''We're only just getting started!''