Held at London’s iconic Roundhouse on Wednesday 20th February 2019, the ITV Studios Global Entertainment Drama Festival saw over 400 delegates experience a range of new titles from ITV Studios’ production labels and leading independent producers.
“We were absolutely delighted to have been chosen to deliver the technical production for the ITV Studios Drama Festival. The fantastic in-house experiences team at ITV Studios always strive to turn the traditional screening experience on its head which is technically challenging but endlessly exciting for us here at Hawthorn. The final solution put the audience right in the centre of the storytelling, making the most of the iconic Roundhouse birdcage to ensure they were completely enveloped by the spectacular new drama content.”
“After a successful collaboration on the ITV Drama Festival in 2018 - Zealot and ITV won the Promax Award for creativity. [Promax award winning reel: https://wdrv.it/381a95f32]. In 2019 - The team was led mostly by Zealot’s Creative Director Ben Walker and Head Designer Kristaps Kazaks and although we kept in constant contact with the ITV team, we didn’t have anything tangible to show until the deadline approached. This was a risk both Zealot and ITV were confident to take, and our trust in each other paid off. The collaboration between ITV and Zealot had been successfully completed when we all left the Roundhouse with one thought: How will we top this in 2020?”
“As one of the most architecturally astounding and unique spaces in London, the Roundhouse started its days as a railway shed to repair and turn locomotives, hence its unmistakable circular shape. When ITV came to our venue for their drama festival, they made the most of our round architecture, juxtaposing the Grade II listed building with modern technology. By cleverly mapping projections between the pillars, ITV turned the space into a 360 degree screen, revolutionising the classic screening format. The team were a pleasure to work with, and we were very proud to collaborate with them on this event. Many of our clients have only dreamed of delivering a setup like this, but none have mastered it the way ITV did - it was very impressive."
“What an amazing afternoon - I can’t wait for the 2020 event!”