Client: ITV Stakeholders: Ruth Berry, Managing Director, ITV Studios (Global Distribution) & Maria Kyriacou, President, International, ITV Studios Role: Project Manager
"I am still buzzing from the most AMAZING Drama Festival event that we hosted yesterday at the Round House. I truly believe what I said that we have the best team in the business, and I am extremely proud of all of our teams and our phenomenal content. It was an incredible afternoon - immersive, professional, slick, gripping, and totally kick ass! Thank you to everyone who made it happen, especially Adrian, Jo and Mich but a real team effort from so many of you. I've had so many lovely messages from producers and clients that all stand us out from our competitors on both the scale of the event and how incredibly impressive it was, and on the content itself - placing us as the distributor with the best drama in the market! I'm immensely proud of that and hope you are too. Thank you again for being so kick ass!"
"Wow wow wow. I thought this was the most impressive sales event I have ever seen in all my many years in tv. Well done to all of you. You should be rightfully proud of yourselves."
“Our ambition for the second annual ITV Studios Drama Festival was to create a fully immersive screening experience which put our customers at the very heart of our new drama content. Hawthorn, working alongside our creative agencies, were able to deliver a solution which ingeniously utilised the iconic Roundhouse space - with jaw-dropping results”
“We were absolutely delighted to have been chosen to deliver the technical production for the ITV Studios Drama Festival. The fantastic in-house experiences team at ITV Studios always strive to turn the traditional screening experience on its head which is technically challenging but endlessly exciting for us here at Hawthorn. The final solution put the audience right in the centre of the storytelling, making the most of the iconic Roundhouse birdcage to ensure they were completely enveloped by the spectacular new drama content.”
“After a successful collaboration on the ITV Drama Festival in 2018 - Zealot and ITV won the Promax Award for creativity. [Promax award winning reel: https://wdrv.it/381a95f32]. In 2019 - The team was led mostly by Zealot’s Creative Director Ben Walker and Head Designer Kristaps Kazaks and although we kept in constant contact with the ITV team, we didn’t have anything tangible to show until the deadline approached. This was a risk both Zealot and ITV were confident to take, and our trust in each other paid off. The collaboration between ITV and Zealot had been successfully completed when we all left the Roundhouse with one thought: How will we top this in 2020?”
“As one of the most architecturally astounding and unique spaces in London, the Roundhouse started its days as a railway shed to repair and turn locomotives, hence its unmistakable circular shape. When ITV came to our venue for their drama festival, they made the most of our round architecture, juxtaposing the Grade II listed building with modern technology. By cleverly mapping projections between the pillars, ITV turned the space into a 360 degree screen, revolutionising the classic screening format. The team were a pleasure to work with, and we were very proud to collaborate with them on this event. Many of our clients have only dreamed of delivering a setup like this, but none have mastered it the way ITV did - it was very impressive."
“The ITV Drama Festival is considered within our agency to be a highly successful project. Not only were we able to develop super creative content - from promos to motion artwork - we experienced the most productive collaboration in the 7 years of Ignition Creative London’s existence. Not only was the communication between client and ourselves seamless we also liaised closely with two other agencies tasked with creating content for the event. There were no competitive blockers, we had free flow of comms and this was imperative to ease the pressure of tight deadlines and high volume of deliverables. This was an ambitious project, in a small time frame with many challenges - all overcome with an openness to work together and determination to exceed expectations. We are proud of what was achieved and very much look forward to making next year's event bigger and better.”
“The ITV Studios Drama Festival is a slightly unique project for us as it requires collaboration from all walks of the distribution business. The process of navigating between stakeholders and suppliers can often be challenging; especially when there are as many as this project requires to manage. I can honestly say what a pleasure it was for the team and I to work with familiar and new partners this year. Even through the slightly nerve-wracking times, it was a comfort to know that we were surrounded by not only the best people for the job, but individuals that share the same ambition and passion for the projects success.”
“Working alongside some of the best creative minds in the business, what we produced in February was one of the highlights of my time at ITV. The level of collaborative support was unwavering throughout the creative process and the content we showcased challenged the traditional norm. Despite the technically complicated nature of what we were trying to achieve, the passion and hard work of everyone involved gave me absolute faith that we were going to create something special with the agencies we had trusted with our content.”
“What an amazing afternoon - I can’t wait for the 2020 event!”