J-Jay's - Branding

J-Jay's are a Hull based cafe, aiming to serve up healthy,  home baked (and often vegan) treats and shakes. As a company they required a full re-brand, capturing the essence of the business in a bold and bright manner. It was important that the branding appealed to a broad audience; from body-builders to those more relaxed about their gym routine. The final branding achieves this whilst still maintaining a fun and funky feeling to it. 

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Beth Esberger
Graphic designer