Join The–Dots

0

J K London

Following the exceptional success of the Jai Kudo Eyewear brand, the brand owner decided to create a diffusion line aimed at a younger target market, called J K LONDON.
I began working on the  J K London line in 2007, conceiving and developing a launch collection featuring vibrant colours, inventive detailing and cutting-edge design. Heavily influenced by London street style and high fashion, the J K London look was confident, urban, directional, fresh and fun. The brand tuned-in to the urban side of London life, drawing inspiration from the celebrated London fashion scene and cool street style. J K London was fresh, young and vibrant with sporty details, flashes of brilliant colour and a playful touch.
J K London was launched in 2008 at the Optrafair trade show in Birmingham UK, and - like its parent brand Jai Kudo - it was an instant success. So much so, that the producers of "Britain's Next Top Model" Invited me to feature on season 4 of the top-rated show to set their contestants a challenge: a close-up photoshoot of each contestant wearing the J K London collection; the winner being the model who embodied the J K London aesthetic most convincingly.
To the present day, the J K London brand has enjoyed continued success throughout the UK, and in more than 30 countries around the world alongside its parent Jai Kudo brand. Leading a hand-picked design & development team of 3, I produced a total of 16 J K London Eyewear collections over 9 years.

Credits

Caron Kraitt

  • Message

Join our Pro Plan to message Caron

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Eyewear Designer
  •  

Project Tags

  • eyewear
  • fashioneyewear
  • trendyeyewear
  • glasses
  • optical

Share your new project