J.P. Morgan - All Minds Wanted
I was assigned with the task of developing the creative collateral behind J.P. Morgan’s Firmwide “All minds
wanted” campaign that went live in September across UK universities.
J.P. Morgan wanted a “pathway” that showcased the different areas available within their branded domes on
campus. Using the specifications and guidelines provided, I developed the themes below, of which the first one was selected. The chosen theme was applied across all other displays using an array of colours and isometric icons as specified by J.P. Morgan’s brand guidelines.