I'm proud to say that this project won the 2nd Place Runner-Up Award in the 2014 Design In Sight Awards.
Brief: 'Choose one of twenty brands and redesign them for the future, using a combination of great research and design."
Concept: I chose to redesign J2O, finding that it was perceived to be a kid's drink, didn't reflect the brand's playful personality, and missed the potential for storytelling within the brand identity.
Solution: Utilising my research into consumer behaviour and trends, I focussed on the story of mixology and chemistry behind the brand, making it more grown-up and slick through simple but bold design, and a playful and exciting consumption process - in short, putting the 'Oh!' back into J2O.
Research was a major part of this project, and my discoveries and brand strategy can be seen on the website.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project

Like what you see? Be the first to leave a comment for Lekha!

Add comment
Lekha Nanavati
Graphic Designer