J2O

I'm proud to say that this project won the 2nd Place Runner-Up Award in the 2014 Design In Sight Awards.
Brief: 'Choose one of twenty brands and redesign them for the future, using a combination of great research and design."
Concept: I chose to redesign J2O, finding that it was perceived to be a kid's drink, didn't reflect the brand's playful personality, and missed the potential for storytelling within the brand identity.
Solution: Utilising my research into consumer behaviour and trends, I focussed on the story of mixology and chemistry behind the brand, making it more grown-up and slick through simple but bold design, and a playful and exciting consumption process - in short, putting the 'Oh!' back into J2O.
Research was a major part of this project, and my discoveries and brand strategy can be seen on the website.

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Lekha Nanavati
Graphic Designer