J2O | Rebranded Packaging
In response to the YCN Student Awards Britvic Brief - Redesign J2O to become more appealing to adults.
The simplicity of the black puts the focus on the products flavour and the juices natural colour. The playful splash of a single vibrant colour brings the fruitiness to life as well as giving the product visual impact. The vibrant splash combines with the natural colour of the fruit juices and the black to show consumers that it is a blend of two fruits. The minimalist and elegant design will appeal to adults.