Jack's - Tesco's new discount store
Client lead on the scoping, strategic, brand and creative development phase of Jack's, Tesco's first discount store to rival Aldi and Lidl. The chain, named after Tesco founder Jack Cohen, will carry roughly 2,600 product lines, the vast majority of which will be Jack’s own label. The new chain is designed to ”bring customers great-tasting food at the lowest possible prices” and promises to ”proudly support Britain’s food producing communities”.
Skills
- Experience Strategy
- Experience Design
- Brand Strategy
- Experience Mapping
- Brand Positioning
- Architectual Visualisation
- Account Direction
- Account Management
- Design
- Customer Experience
- Shopper Marketing
- Retail Branding
- Retail Design
- Retail Marketing
- Retail Windows
- Brand Experience
- Brand Architecture
- Brand Concept
- Brand Creative Strategy
- Brand Development
- Brand Experiential
- Brand Guidelines
- Scoping