Jaeger-LeCoultre — The New Moon Invitation Set

A digital and print invitation set was designed for the launch of Swiss watchmaker Jaeger-LeCoultre‘s new moon phase watches at the 77th Venice Film Festival in 2020. The invitation experience was designed to communicate the exquisite craftsmanship and poetic elegance of JLC's moonphase watches for the brand's guests. This project was designed for a class at Parsons School of Design. PROJECT TYPE Digital Design Print Design CREDITS Professor: Timothy Samara Designer: Shirley Wang

Guests will first receive a Save the Date, where sliding out the navy invite reveals a hidden moon and stars in the die cut window of the cover.
After receiving the Save the Date, guests will be mailed the main invitation set from JLC below, which contains a hand-crafted print invite and a digital experience.
In an age where digital clutter is the norm, experiencing an exquisite hand-crafted print piece can cut through the noise to leave a memorable, profound impression on the user. It also becomes a keepsake, a tangible reminder of a brand that continuously acts as a brand touchpoint.
Guests will receive two VIP tickets to the premier of the new James Bond film, No Time To Die.
The digital part of the invitation experience enhances the storytelling and RSVP experience. Scanning a QR code to RSVP eliminates the need to call or send emails, simplifying the process, and also drives engagement with JLC’s digital content, enabling guests to learn more about the brand’s heritage, horology creations, and the upcoming new product launch.
Link to the digital invite prototype

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