'Jakelin' Coke Bottles To Honor A Child Who Died In U.S. Custody

  • Mauricio Alarcon
40 customized Coke bottles with the name of Jakelin, to honor the 7-year-old Guatemalan girl who died in U.S. custody. The bottles were displayed at the bodega South Grocery Corp in Williamsburg, Brooklyn. Proceeds went to the organization Border Angels that provide shelter, blankets and food to the refugee families at the border. We also opened a GoFundMe. The Coca-Cola Company wasn’t in anyway behind this idea, we just used their “Share a Coke” platform to spread awareness of a heartbreaking story from the U.S. border and collaborate in this humanitarian cause. Coke’s company message of harmony and inclusion could help to open a national conversation hashtag #shareourcountry. The initiative had a very warm welcome in the marketing industry with a great article of Adweek, in the Brooklyn community through the Instagram account OurBKSocial with more than 20k followers, and in local news like Greenpoint Post and Patch.
See more at jakelincoke.org