James Hardie Linea TV campaign

Build to battle the elements
TV, online and print campaign

Background
The traditional building materials in New Zealand are timber and brick. Not many people are aware of fibre cement and Linea Weatherboard and many won't even consider it when building a house. We needed to create awareness about the benefits of Linea, a product that's both fire and water resistant – it's beautiful and tough.
Solution
A creative campaign that creates cut through in the building industry across TV, online and print media. We transformed a house into a giant Linea protector, a home that stands up to all the conditions.
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