Jamestown Jackals 2017 Branding

  • Obehi Ejele
A set of twelve player posters sold at Jamestown Jackals home games and a sixteen page booklet outlining the Jamestown Jackals organization and players.
The Jamestown Jackals are a minor league basketball team based in Jamestown, New York. Their twelve game home schedule sees over four hundred people in attendance per game.
The Jamestown Jackals wanted a set of individual player posters for their whole roster to be sold at home games. The primary aim was to brand and design a set of recognizable print merchandise for home fans. The secondary aim was to create poster layouts that are avid, dynamic and pleasing to the eye that work well with each player.
The Jamestown Jackals 2017 Official Player Guide was given out at every home game of their season. Their twelve game home stand brought in over four hundred attendees per game. The Official Player Guide followed the branding rules, guides and style that were created for the Jamestown Jackals merchandise and advertisement. The guide introduced each player and member of staff individually and featured a condensed version of a home schedule design. The guide’s layout also incorporated advertisements from local businesses around Jamestown