JD Williams
We were responsible for a re-brand of the UK's largest direct home shopping company, catalogue and online retailer JD Williams. We worked on everything from concept to completion including the brand book, press and creating the TV campaign.
The advert shows a boring Christmas party that is suddenly turned around by a mischievous older lady. As the music changes she breaks from a slow foxtrot into a charleston accompanied by an electro swing track. Soon the whole party is dancing, when our guest of honor arrives, Lorraine Kelly.