To bring to life the Jeep Wrangler message of Original Freedom, we were asked to produce 3 edits as well as a digital longform editorial with content surrounding 3 key action sports: Surfing, MTB and Snowboard.
My role was Art Director for the whole project. I worked closely with the Jeep design team to ensure we fit within all their requirements and standards, whilst also giving my own twist.
Each piece of content was worked into a longform editorial piece which included skins, banners, photo gallery, competitions, quotes, Wrangler history and brand awareness content.
dirtmountainbike.com/longform/original-freedom-heading-north-again