Jeld Architects Brand Identity

  • Massimo Miliucci
I was asked to design a fresh and minimal brand identity for a new architecture studio based in Rome:" Jeld Architects ".
The studio is specialized in interior design and architecture solutions for apartments,homes,offices and villas.
I interacted with the logo fusing the image of a compass,a circle and a dark tone of blue (which expresses calm and depht).
Poster design was thought to give importance and movement to the typography composition blinking the eye to a sense of classic minimalism.
Images placed in the background in black and white are evoking a sense concept amenability,referring to the objects everyday used by the architects in the studio.