Panasci says the focus of Jelly’s US operations will initially be motion work, but adds their illustration talents will also be available, and they’ll be showing print portfolios along with showreels when meeting with agencies and clients. Jelly’s Head of Illustration, Nicki Field, will accompany Panasci in March to kick off the New York presence with a series of meetings and screenings. (We’re told there’ll be scones).
“We’ll be actively looking for opportunities in both genres, as it’s a part of who we are,” she explains. “We love to sink our teeth into those big briefs that encompass the full gamut of production: a TVC, the out-of-home campaign that accompanies it and shorter format content for social and the web.”
While based in London, the studio is at ease working in America, Panasci adds. They’ve produced campaigns for such shops as 72andSunny, Mother, Droga5, BBH, Wieden + Kennedy, Publicis and more, working with both their US and European offices. Most recently, Jelly signed the New York-based animation team ROOF to a representation agreement for the UK market; the team played a leading role in the recent “Imaginary Friends” campaign from RPA in Santa Monica.