Bombay Petfoods are one of the largest petfood manufacturers in New Zealand, with a number of brands under their umbrella including Jimbo’s and Purely Pets.
I was approached with a brief to design packaging for their a new product range of frozen dog meats. The new packaging design needed to fully integrate the product families, across category and brand; whilst bringing a new life to the launch.
I focused on utilising bright colour themes and clever typography, using hierarchy within blocks of text to make words eye catching for the fast paced consumers.
The new Jimbo’s frozen dog foods packaging was a contributing factor to their brand rising more than 20% in the category. This success prompted Bombay Petfoods to initiate a design refresh to their Purely Pets range to bring the brand families closer together.