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Jo Bird mixes mediums for Amazon Fashion's Instagram

Amazon Fashion commissioned Jelly’s Jo Bird to create an illustrated image grid to promote their Spring/Summer collection on Instagram.

The idea was to mix real product photography with illustration to create a colourful, spring scene. The scene was then split into 6 squares & a grid was built on Amazon Fashion’s Instagram page over the course of a week. A new image was added each day, ending on a cheeky snippet of animation, created by The Kitchen.

Follow Jo Bird on Instagram: @jobirdillustration



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