Independent business launched in December 2008 in Turin, Italy. Concept store and art gallery for new and upcoming designers.

JOHN DOE was a concept store dedicated to the distribution and the sale of new and upcoming designers from all around the world. The brands were practically still unknown in the Italian market, and my mission as store owner and marketing manager was to "give these brands a name" among the public, through in-store monthly events, styling of daily picks, sponsorship of club nights, fashion trade fairs and social media management (Myspace and Facebook at the time).

Team Credits

Andrea Cerrato

  • Message
  • Assistant Manager

Project Tags

  • retail marketing
  • Social Media
  • independent art
  • Brand Management
  • fashion
  • styling
  • Influencer Collaboration
  • Event Planning
  • pr
  • Visual merchandising