John Frieda Campaign Idea

  • Bryony Gavaghan

This campaign was part of my second year university course 'Advertising Management'. Our client for this project was John Frieda and their brief was to create a poster campaign that targeted 25-34-year-old females, showing them how their products can help benefit their lifestyle. My concept was adapted from the slogan my group created which was 'Solving Bad Hair Days Since 1988', by incorporating a retro aspect of polaroid film to tie the two together. I also included a before and after shot of using the product to show off how amazing it is.