Brief: John Lewis wanted us to recreate there packaging for online purchases by creating a engaging, home delivery experience suitable for the modern age. While still being connected to the tech-savvy, digital native shoppers.
Solution: My approach was that the online shoppers create a brand designed for themselves or as a gift to a loved one. The versatile, every changing design implemented meant I had to create a box suitable for a gift or any size or price which is as versatile as the branding. By combing the box and the design into an engaging link on their website or app, allowed the customisation and identity to transform into campaign viable for John Lewis.