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Michael J Higgins-Holdene

Michael J Higgins-Holdene

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John Lewis D&AD Entry

John Lewis sends out thousands of delivery boxes all over the UK every day. They reach all kinds of people in all kinds of querky places. There also are many unkown visual artists all over the country who create truly stunning work.

Let John Lewis provide thousands of moving
canvases for their work and provide their valued customers with one of the greatest gifts of all: the gift of art.

Artists get nominated and voted up in a community based new section on Johnlewis.com and a selection of the most voted artists every month will get their work ready to be printed onto the cardboard boxes used by the delivery team. Customers, before finishing the checkout process, will have the option to choose whose work they would like on their packaging.

Boxes will have a scissor trail along the main piece from the selection, allowing them to cut it out and frame it.

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Michael J Higgins-Holdene

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