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John Lewis Unparalleled - A Home Delivery Experience

Create innovative structural packaging which has the ability to speak to tech savvy, young adult audience who are permanently on the go. How can John Lewis’ values translate into this packaging to further continue their glowing relationship with the public. Also not forgetting to be fully sustainable in design choices. Concept Building on John Lewis’ impeccable in-store reputation for providing an unparalleled service to its customers, John Lewis Unparalleled presents an aspirational online delivery service designed to meet the needs of a tech savvy audience – giving the brand another dimension. Awarded D&AD New Blood - Graphite Pencil - 2015

Credits

Tessa Noble

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Project Tags

  • design
  • advertising
  • packaging
  • D&AD pencil
  • Art Direction
  • Campaign
  • concept

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