Established in 1932, Johnny Brown is a dancewear marketplace based out of Canada. It lets dance studio owners establish their own e-shops and supports them throughout all seasons by creating and distributing dancewear and shoes of top-notch quality at affordable prices. The brand is a leading partner of dance studios across North America and runs using a robust online store built on the top of the Adobe Commerce Platform.
Project Highlights
The Johnny Brown business model was purely B2C and they used to sell personalized dancewear to customers online. However, recently the brand decided to add another revenue stream by helping dance studio owners develop their own e-shops to sell their own labels. Our team helped them seamlessly execute their idea and the results we got are outstanding.
Successful Business Model Transition from B2C to Hybrid
Johnny Brown is now successfully operating a hybrid business model by selling personalized dancewear to customers and helping dance studio owners cater to their audience online in the best possible way. The newly added revenue stream increased their overall business by up to 40%.
- Multilingual and Multi-Domain Setup
- A Feature-Rich Robust Marketplace
- Highly Secure and Well-Optimized
Key Features / Integrations
- Adobe Commerce Cloud
- Venecom Marketplace
- School Subdomain Configuration
- SKUVault and Ship Station