Services: Visual Identity, Print Design, Web Design, Packaging Design
Year: 2010-2013
Campaign Photography: Rachel Pearce at Nohalide
Art Direction and Image retouching: 33 Pixels
Jonathan Aston is a London-based tights brand producing fashion tights featuring bright colours and patters which are manufactured in Italy.
A Jonathan Aston customer is fun and adventurous, sophisticated yet feisty. To embody these qualities and the designs on the tights, the identity relies heavily upon a simple colour palette with strong model poses. The brand’s versatile silhouettes and colours are designed to last longer than just a season. This can be seen across the branding, packaging, lookbooks and photography.