Skills
- Growth Strategy
- Content Strategy
- Fan Activation
Key Achievements
- Helped grow Jorja Smith’s social footprint by over 220,000 (+20%) around the launch of her new single ‘Let Me Down’ featuring Stormzy, and official video release (Facebook: +13% / Twitter: +14% / Instagram: +20%)
- Boosted Jorja Smith’s Facebook post engagement and video views on her page by up to 400%.
- Launched Spotify integrated UK Tour Competition – 3,200 entries including 3,200 new mailing list subscribers, 1,700 new Spotify followers & 1,500 Saves of her new single.
- Helped develop Jorja Smith’s Spotify profile:
- 30,000 new followers (+20%)
- 3,500 new playlist followers
- 1,500,000 new Monthly Listeners (+70%)
- Introduced #LetMeDown hashtag – peaked at #13 UK trending topic on Twitter.
- Created bespoke animated artwork and lyric visuals for socials to extend overall reach of the single & official video.
- Worked alongside Stormzy’s team to ensure maximised visibility among his online community by sharing social asset and enabling Facebook Crossposting.
Companies
WMA
- Marketing & PR