JTOL is a company that provides services and software solutions that meet bespoke customer demands in the field of Geo Spatial Tracking and Analytics. I was asked to come up with a modern identity for the company which reflects what the company does with the theme of data analysis. One of the challenges was to visually communicate the software and its unique selling points in such a way that anyone would be able to understand. I have created an identity which is easily applied on multiple colours and some brand elements which can be used with the logo and can be applied in different ways to create a mixture of on-brand assets.