JUGOSO - brand identity
A natural juice bar located in Latin America, with a fun and inviting appearance, targeted mainly towards university students and tourists.
The design was kept clean and simple, but with bold and saturated colors to reflect the warm and sunny climate of Latin America and the natural ingredients of the juices, but also for communicating the approachable and accessible aspect of the brand. The bold sans serif fonts, simple design and saturated colors are carefully balanced so they don’t become tacky or overwhelming.
Also, in keeping with the natural aspect, we only use glass bottles and recyclable materials.