Juicy is a printed fashion title which explores youth’s idea of what might be retro or nostalgic. That’s often encompassing but in no way limited to the Nineties and Noughties. More than this, it looks at how this affinity for the past is expressed through online culture…
"This new launch looks back to the time when Juicy by Biggie was in the charts, Paris wore Louis Vuitton, and Kim wore velour tracksuits. It celebrates the excesses of the noughties, indulging in the tackiness of the phones, nightlife, and style. It acknowledges this nostalgia comes from the internet, instagrams, tumblrs and the lawless liberties we can all take with intellectual property for a cool feed." - MagCulture