Julia Roberson Pilates offer bespoke Pilates sessions for businesses, groups and individuals. The visual identity needed to reflect confidence, strength and alignment but also the calm and gentle nature of Pilates, while appealing to a male and female audience. I created a strong photographic direction and a well balanced typographic system. Colour has been used within the photography to highlight form and alignment. The website uses full bleed images throughout which softly rotate in the background to further emphasise the calmness of Pilates.