Seizing on an emerging cultural trend, Jump Inc had big plans to introduce the trampoline parks into the UK market. Already aware of potential competitors, the business wanted launch quickly and aggressively in order to own and lead the sector from the outset. The first step was to capture the fun aspect of the trampoline park without making it look to much of an extreme sports activity. We did this in images both still and moving – real people active in the experience. Once we had achieved this we brought emphasis to the energy and dynamism by exaggerating space and perspective. Adding to this a vibrant, striking colour palette and bold typographics gave us the strong, flexible visual identity able to accommodate a variety of messaging and appeal to an equally broad audience.